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Practical User Research & Strategy
Module 1
L01. Welcome (Download Files) (3:27)
L02. Update LinkedIn Profile (4:26)
L03. Join the Community & 1:1 Zoom Calls (0:52)
L04. Create your Accounts (1:45)
L05. Set your Learning Goals (5:55)
L06. Course Walkthrough (5:58)
Module 2
L01. Introduction to the Double Diamond Process (10:46)
L02. [Real Case Study] Autotrader (8:36)
Module 3
L01. Primary Research Challenge Overview (1:40)
L02. Start with Problems Not Ideas (26:04)
L03. Defining a Problem Statement (11:18)
L04. Hypothesizing the Customer Journey (6:55)
L05. Defining research objectives (14:35)
L06. Defining a Research Hypothesis (10:00)
L07 - Defining your Null Hypothesis (12:33)
L08. Demographic Questions (10:18)
L09. Contextual and Psychographic Questions (16:32)
L10. Forming Deep-dive Questions (32:51)
L11. Forming Wrap-up Questions (3:39)
L12. Finalization (7:42)
Module 4
L01. Welcome to Part 2 (0:43)
L02. Sample Sizing & Batching Participants (3:40)
L03. Defining Selection Criterias (15:08)
L04. Where to Find Participants (12:03)
L05a. Automating your Onboarding Process (26:02)
L05b. Onboarding process with Google Forms (4:15)
L06. Effective Note-taking (Notion & Google Sheets) (15:24)
L07. Real User Interview Breakdown (46:00)
Module 5
L01 - User Reserach & Interview Challenge (7:22)
L02 - Challenge Review (24:41)
L03 - Otter.ai Walkthrough (4:31)
Module 6
L01. Secondary Research Overview (2:15)
L02 - Affinity Mapping (19:28)
L03a. Introduction to Personas (9:43)
L03b. Personas Challenge (5:58)
L03c. Forming Personas (22:20)
L03d. Finalizing Personas (13:45)
L04. Forming Insights (18:16)
L05a. Introduction to Themes and Ideas (6:54)
L05b. Forming Themes & Ideas (Examples) (21:38)
L05c. Forming Themes & Ideas (Final Challenge) (28:35)
L06a. Introduction to Forming Recommendations (22:22)
L06b. Completing your Recommendations (21:53)
L07a. Introduction to Customer Journey Mapping (10:39)
L07b. Build your Customer Journey Map (23:56)
L07c. Finalize your Customer Journey Map (22:44)
L08a. Introduction to Competitor Analysis (9:39)
L08b. Competitor Analysis Challenge (61:11)
L08c. Finalizing the Competitor Analysis Challenge (28:42)
L09. Build your Foundational Report (25:44)
L10a. Introduction Prioritisation (23:07)
L10b. Prioritisation Matrix Solutions (24:18)
L11a. Introduction to Agile Epics, User & Job Stories (27:06)
L11b. Agile Epics & Stories Challenge (10:51)
L12. Building a Project Brief (13:40)
Module 7
L01. Business Fundamentals Overview (0:39)
L02. Diffusion of Innovation (8:59)
L03. Minimal Viable Products (12:45)
L04. Building stakeholder confidence (7:25)
Module 9
L01 - Re-assessing your Progress (2:00)
L03 - 3 Example Briefs (0:52)
L04. Your feedback is important!
L05 - Claim your Certificate (2:03)
L09. Contextual and Psychographic Questions
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